Meet the Watch That Shook Up Switzerland

A watch that revolutionized timekeeping at a price equally as radical.

In the history of timepieces, few moments are more important than the creation of the world’s first Piezo timepiece. First released to the public in 1969, the watch turned the entire industry on its head, ushering in a new era of timekeeping. It’s this legacy that we’re honoring with the Timemaster Watch, available only through Stauer at a price only we can offer. Prior to Piezo watches, gravity-driven Swiss watches were the standard bearer of precision timekeeping. But all that changed when the first commercially available Piezo watch came onto the market. The result of ten years of research and development by some of the world’s top engineers, they discovered that when you squeeze a certain type of crystal, it generates a tiny electric current. And, if you pass electricity through the crystal, it vibrates at a precise frequency–exactly 32,768 times each second. When it came on the market, the Piezo watch was the most dependable timepiece available, accurate to 0.2 seconds per day. Today, it’s still considered a spectacular advance in electrical engineering. [ “It was like a magnum bullet shot at the most sensitive spot of the mechanical watch industry... Switzerland was terrified.” —Ariel Adams of A Blog to Watch. With the Timemaster we’ve set one of the world’s most important mechanical advances inside a decidedly masculine case. A handsome prodigy in rich leather and gold-finished stainless steel. The simplicity of the watch’s case belies an ornately detailed dial, which reflects the prestige of this timepiece. Call today to secure your own marvel of timekeeping history. Because we work directly with our own craftsman we’re able to offer the Timemaster at a fraction of the price that many Piezo watches cost. But a watch like this doesn’t come along every day. Call today before time runs out and they’re gone. Your satisfaction is 100% guaranteed. Spend some time with this engineering masterpiece for one month. If you’re not convinced you got excellence for less, simply send it back within 30 days for a refund of the item price. But we’re betting this timekeeping pioneer is a keeper.