Pink Goes Red Ray Isle sits down with the mega-selling singer to talk about her new job as a winemaker.
ASK ALECIA MOORE, otherwise known as the pop artist Pink, what she loves, and there’s a very good chance you’ll hear the word “wine.” An encounter with a Châteauneuf-du-Pape in her twenties led to a continuing passion, culminating in her purchase of an 18-acre organic vineyard in Santa Barbara County in 2013; now she’s winemaker of record for her soon-to-be-released Two Wolves wines.
Most celebrity wines are branding exercises, but Moore’s is an exception: She surreptitiously took winemaking courses at the University of California, Davis and works lengthy days in her vineyard along with her team. “It’s the hardest I’ve ever worked, physically,” she says. “Way harder than a concert.” That’s worth noting from someone whose latest tour had her singing upside down in an aerial harness three stories above the crowd.
RI: I know you love music, but what started your love for wine? AM: It was when Roger [Davies], my manager, ordered me some Château de Beaucastel for the first time. I was like, “Ah—this is not Manischewitz.” Then it’s like one of those slow-motion montages. Like one time we were in Paris on tour, and I was bored and was like, “I have to find this
Châteauneuf-du-Pape place.” So I just took the train to Avignon with my bass player. I didn’t even realize Châteauneuf was a region, not a winery! We actually ran out of money, and I ended up singing for cheese sandwiches on the street in Avignon—I think I sang Édith Piaf. Finally, the record company sent a driver to pick us up and take us home. RI: And somehow now, years later, you’re actually a winemaker?
AM: I am. I’m the official winemaker for Two Wolves, our estate. It’s a gorgeous property. It was 18 acres of vineyard, already certified organic, when we moved in; now we’re at 25 [acres]. I love physical work. I prune vines while listening to Beck. That’s why I wanted to live here. I could do this—making wine—for the rest of my life. I mean, I’ll probably be in a tutu in Vegas when I’m 69, but if I have to be in a tutu, at least I’ll be drinking my own damn wine.
RI: What do you think the response will be to the wine?
AM: I don’t know. I’m excited, and I’m terrified. It’s been really fun to have this be my secret because I’ve never had one. I mean, I got kicked out of my house when I was 15 years old, I dropped out of school, and six months later I had a record deal. I’ve been performing ever since.
RI: Fame definitely doesn’t allow for a lot of privacy, does it?
AM: Fame ends up being its own beautifully adorned cage. Being a singer has been awesome and awful—everything I thought it could be and more. Since I grew up in a broken home, the one thing I wanted was a family that somehow would work. Then, once I had that, I wanted somewhere to go with my family aside from music, somewhere I was just as passionate about. And that’s this place, these vineyards.
RI: I just have to ask, are you going to make a rosé?
AM: I already do! We make a Grenache rosé, which is fantastic. But I refuse to release it. If I put a pink wine out first? “Pink’s rosé?” That’d be awful!
Singing can wait; Moore is in her vineyard full-time during crush.