Bogs preps for showers, while SAS rolls out athletic sneakers.
This month, online marketplace Fancy.com opened its first brick-and-mortar store in New York’s Soho neighborhood. The brand celebrated by hosting the AS Roma Football Club while displaying a limitededition collection inspired by the Italian soccer team. In addition to Roma tees, the exclusive drop features custom sneakers designed by A$AP Mob, including a Nike Air Force 1 and Nike Air Max 1, done in the club’s red and yellow colors. True to its e-commerce roots, the store’s purchases can be conducted only through the Fancy mobile app or iPads in-store. Also, the site is one of the few companies to accept cryptocurrency.