PUMA’S MOST NOTABLE ACCOMPLISHMENTS THROUGHOUT ITS 70YEAR HISTORY.
The defining moments of Puma’s 70-year history.
1948 After an argument, Rudolf Dassler splits from brother, Adolf, to form Ruda. The company’s name is changed in October to Puma Schuhfabrik Rudolf Dassler. 1952 Puma debuts the Super Atom, the first soccer boot with screw-in studs. 1953 Furthering its investment in soccer, Puma introduces the Brasil soccer boot. 1954 Heinz Fütterer, wearing Puma running shoes, breaks the 100-meter world record in Yokohama, Japan. 1957 Rudolf Dassler debuts a new logo with sans serif font and cat image. 1958 The brand patents its second logo, a “formstrip,” designed to stabilize the foot. 1962 Soccer legend Pelé signs with the brand. 1967 German cartoonist Lutz Backes creates Puma’s cat image, which starts to appear on its products. 1968 Puma’s iconic soccer boot, the King, debuts. The brand releases its Suede sneaker. 1979 Puma introduces its No. 1 Logo, with the big cat jumping over the right corner of Puma. 1982 The Torero soccer boot debuts on the pitch. Puma signs Diego Maradona. 1985 Boris Becker, 17, in signature Puma sneakers, becomes the youngest man to win Wimbledon. 1986 Puma goes public and is traded on the Munich and Frankfurt stock exchanges. 1991 Puma launches Disc tech on its Trinomic running shoe. 1993 Jochen Zeitz, 30, becomes CEO, the youngest leader of a public company in German history. 1998 Tennis great Serena Williams becomes a brand ambassador. Designer Jil Sander creates lifestyle iterations of the King and Easy Rider shoes. 1999 Puma introduces its Mostro lifestyle sneaker. 2001 The Speed Cat, inspired by the Formula One racing shoe from 1998, hits retail. 2002 The Cellerator Shudoh soccer boot is launched. Serena Williams rocks a controversial catsuit at the U.S. Open. Puma earns FN’s Brand of the Year honors. 2003 The firm hits 1 billion euros in total sales. After working with Usain Bolt for two years, Puma signs the sprinter. 2004 The company enters a multiyear partnership with Ferrari, becoming the official supplier of Scuderia Ferrari. 2006 Puma reveals the Speed Boot V1.06, billed at the time as the lightest soccer shoe. 2007 Puma is acquired by PPR (now Kering). The company hits 2.4 billion euros in sales. 2010 The company sponsors seven soccer federations for the FIFA World Cup. Puma acquires Cobra Golf and signs pro Rickie Fowler. 2011 Franz Koch takes over for longtime CEO Jochen Zeitz. The company begins to trade under the name Puma SE. Soccer star Borussia Dortmund joins the brand roster. Puma reaches 3 billion euros in total sales. 2013 Bjorn Gulden becomes CEO. Italian soccer star Mario Balotelli becomes a Puma athlete. 2014 Puma and famed Arsenal Football Club announce a long-term partnership. The EvoPower soccer boot debuts. 2015 Rihanna joins as an ambassador and is named women’s creative director. Puma sells the Tretorn Group. 2016 The Weeknd and Cara Delevingne sign on as brand partners. Puma inks deal to outfit the Red Bull Racing Formula One team. Puma wins FN’s Shoe of the Year for the Fenty Creeper by Rihanna. 2017 Sales eclipse 4 billion euros for the first time. Selena Gomez, Big Sean and Lewis Hamilton join the lineup of brand ambassadors. Puma wins FN’s Marketer of the Year award. 2018 Re-entering basketball, Puma signs four firstround NBA draft picks and becomes WNBA’s footwear sponsor Puma capitalizes on the dad shoe trend with the Thunder style. The Suede turns 50. Puma signs Walt “Clyde” Frazier to a lifetime deal. Jay-Z joins the team as creative director. The brand reintroduces its 1980s Running System (RS) line with the RS-0 and RS-100 styles.
Usain Bolt sets 100-meter record of 9.58 seconds in 2009 Tommie Smith (C), along with teammate John Carlos, raise Black Power fist at the 1968 Summer Olympics