THE BREAK­OUT STARS

Footwear News - - CONTENTS - Jas­min Lar­ian, founder and de­signer of L.A.-based ac­ces­sories brand Cult Gaia

FN high­lights up-and-com­ing tal­ents poised to shape the shoe in­dus­try.

WHAT DOES IT TAKE FOR A FLEDGLING DE­SIGNER TO CROSS THE THRESH­OLD OF REL­A­TIVE ANONYMITY TO BE­COME A HOUSE­HOLD NAME? AN ES­TAB­LISHED RE­TAILER’S EYE IS STILL A GOOD BET FOR STEADY GROWTH, BUT IN 2018, SO­CIAL ME­DIA,COL­LAB­O­RA­TIONS AND POP-UP EX­PER­I­MENTS ARE JUST AS IM­POR­TANT AS TRA­DI­TIONAL WHOLE­SALE EX­PO­SURE. THE FOL­LOW­ING 47 UP-AND-COM­ING DE­SIGN­ERS ARE RIS­ING TO THE OC­CA­SION.

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