Se­crets to Suc­cess

Footwear News - - INSIDER - — K.A.

Ev­ery­one wants to be an in­flu­encer, but few peo­ple mas­ter the game. “You’re dif­fer­ent, you’re in­di­vid­ual — so show that,” said fash­ion blog­ger Lindsi Lane Watts last week in Mi­lan. “Ev­ery­one is eat­ing food and drink­ing cof­fee and post­ing a mir­ror selfie. Get cre­ative, brain­storm ideas, be proac­tive, have a voice and hus­tle.” Watts was on hand with fel­low in­flu­encers Christie Fer­rari and Marni Har­vey for a panel dis­cus­sion hosted by the Mi­cam and Mipel trade shows in part­ner­ship with FN and WWD. The three lead­ing ladies talked about their suc­cess sto­ries and hot top­ics rang­ing from nav­i­gat­ing In­sta­gram’s in­tri­ca­cies to build­ing strong brand re­la­tion­ships. “When you’re reach­ing out to brands, be cor­dial, and don’t be shy about do­ing things for free in the be­gin­ning,” Fer­rari said. “Once they see that, they’ll be more likely to work with you. Fo­cus on what your niche is.” For Har­vey, ac­ces­si­bil­ity is a key to suc­cess. “I love reach­ing out through In­sta­gram,” she said. “It’s a pow­er­ful tool, and we should uti­lize it as much as we can.”

(L-R): Marni Har­vey, Lindsi Lane Watts, Christie Fer­rari

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