When Virgil Abloh studied analysis of Nike‘s recent move to make Colin Kaepernick a face of its “Just Do It” 30th anniversary campaign, the designer had one big takeaway. “To me, the glimmer of importance was that the brand took a stance. Make a point. Stand for something. Don’t be on whatever side the wind blows,” Abloh, the Off-White founder and Nike collaborator, told the crowd last week at the WWD Apparel + Retail CEO Summit. The designer — who also serves as the artistic director of menswear at Louis Vuitton, moonlights as a DJ and collaborates with many brands — has clearly mastered the millennial. And his success stems from his ability to genuinely connect with his audience. ”The key word is ‘relevancy.’ A customer can give you a thumbs-up or thumbs-down in two seconds,” he said.