Cen­ter Stage

Footwear News - - INSIDER - — Nikara Johns

Kenneth Cole is tak­ing his stance on so­cial is­sues to the stage. The com­pany has teamed up with Broad­way’s mu­si­cal com­edy “The Prom” to help sup­port the hu­man rights of LGBTQI+ peo­ple. The part­ner­ship in­cludes a fundrais­ing ini­tia­tive for the United Nations Foun­da­tion in sup­port of U.N. Free & Equal, a global cam­paign to pro­mote hu­man rights. Kenneth Cole also cre­ated a cus­tom T-shirt as part of the “Prom” mer­chan­dise line. Net pro­ceeds from the sale of the tee will be do­nated to the U.N. Foun­da­tion. The brand’s pop­u­lar Pride Kam sneak­ers, which are seen on­stage dur­ing the show’s fi­nale, will also be avail­able to pur­chase on the mu­si­cal’s of­fi­cial mer­chan­dise site. “We’re proud to partner with ‘The Prom,’ not just be­cause it is an ex­tra­or­di­nary the­atri­cal pro­duc­tion but also be­cause of the shared val­ues it por­trays and the im­por­tant story of in­clu­sion and ac­cep­tance that it brings to life,” Cole said.

Todd Gur­ley’s Nike cleats

Kenneth Cole’s “Prom” tee

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