Footwear News

Hall of Fame

The president of Pedder Group has helped decode the demands of consumers, acting as a connector between East and West.

- By MARIANNA CERINI

Peter Harris

In his 25 years as president of Pedder Group, Peter Harris has come to understand Asia’s multifacet­ed retail market like few others. But growing up in rural Australia, his initial profession­al ambitions had nothing to do with the industry.

“I was very academic as a teenager and studied English literature at university,” he recalled. “I wanted to teach — and did, in fact, for one year after graduating. My passion laid in learning.”

A move to London in the mid-1980s changed his plans, however. Harris began working for a high-end footwear store, overseeing buying and merchandis­ing. “I had always enjoyed shopping from a consumer’s perspectiv­e, but when I took a deeper dive into retail, I became really taken by it,” he said. “I approached it as a different kind of learning. To me, it was a new formative experience.”

In the early 1990s, Harris was working in accessorie­s product developmen­t in Florence, Italy, when the Lane Crawford Joyce Group asked him to oversee ladies’ footwear and accessorie­s in the company’s department stores. Harris moved to its headquarte­rs in Hong Kong in 1993. “There’s a pulsating energy and a can-do culture [in Hong Kong] that’s hard to find elsewhere,” he said. “It’s a constant source of inspiratio­n.”

Ten years later, the shoe division was spun into an independen­t firm, Pedder Group, with Harris as president and co-founding member. Under his lead, it has launched two retail concepts — On Pedder and Pedder Red — and brought many of the industry’s biggest names to China and Southeast Asia. It operates over 50 stores and shop-in-shops across five countries and 11 cities, and put footwear at the forefront of the region’s luxury market.

“Peter is the quintessen­tial merchant, with an amazing taste level,” said Tapestry CEO Victor Luis. “He has been a visionary within the China market, truly understand­ing luxury footwear and how to build brands in the region.”

Nicholas Kirkwood agrees. “Peter is incredibly generous,” he said. “I’ve known him for the last decade, and he’s been a constant source of wisdom and advice. He really has his finger on the pulse of the bigger picture. I like to think of him as an oracle, in a way.”

Focusing on the customer’s experience has been one of Harris’ main successes. Both Pedder Group and Lane Crawford are known for elevating store retail through highly curated displays, personaliz­ed service and beautiful store environmen­ts.

“Environmen­t is such an important element of the shopping experience,” he said. “So is curation, sourcing, editing. Over the years, and particular­ly in the last 18 months, that’s what I have most been occupied with: shaping a customer-centric organizati­on that can tell our story in a much bigger and more complete way.”

For many in the industry, Pedder Group is one of the most successful examples of a retailer of the future.

“From product developmen­t to commerce, brand developmen­t to customers, Peter gets it. He understand­s every single aspect of the field,” said designer Gianvito Rossi, a long-term acquaintan­ce. “But what I also think makes him worthy of praise is his personabil­ity. He is a mentor for his collaborat­ors, an honest businessma­n and respectful of anyone he deals with, from the most exclusive client to the manufactur­er.”

Harris humbly dismissed such praise. “The best parts of my job are the team I work with and the brands I work with,” he said. “I have been lucky enough to be exposed to them and learn from them, too. It’s what I appreciate the most in my career.”

“PETER IS THE QUINTESSEN­TIAL MERCHANT, WITH AN AMAZING TASTE LEVEL.” — Victor Luis

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