Why a Per­fect Fit Mat­ters for Re­tail­ers

Footwear News - - INSIGHTS: TECHNOLOGY -

3-D scan­ning is more than just a fun tech­nol­ogy ex­pe­ri­ence for the con­sumer. By in­vest­ing in more ac­cu­rate mea­sure­ments and rec­om­men­da­tions, re­tail­ers stand to reap the fi­nan­cial re­wards.


The at­tach­ment rate for cus­tom prod­ucts when a con­sumer gets scanned by HP Fit­sta­tion

$260 bil­lion+

The amount of money lost by re­tail­ers ev­ery year due to mer­chan­dise re­turns and cus­tomer dis­sat­is­fac­tion

$1,200 vs. $7,000

The price of de­sign­ing a cus­tom­ized shoe us­ing 3-D scans and print­ing vs. a tra­di­tion­ally man­u­fac­tured last

+/- 1 mm

The de­gree of ac­cu­racy of­fered by these scan­ners

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