High takes

The big­gest moves in the ath­letic mar­ket.

Footwear News - - CONTENTS - By Peter Verry

Colin Kaeper­nick’s Re­turn

For­mer San Fran­cisco 49ers quar­ter­back Colin Kaeper­nick has ar­guably made more head­lines off the field fight­ing for so­cial jus­tice than he ever did on it. The po­lar­iz­ing ex-foot­ball player, whose an­them-kneel­ing protest gen­er­ated both ac­claim and out­rage, was the star in Nike’s “Just Do It” 30th an­niver­sary cam­paign, a move that marked the lat­est tes­ta­ment to his abil­ity to make waves. Though largely ap­plauded — Nike re­port­edly scored ma­jor dig­i­tal sales gains and raised its clout among key con­stituents — his in­clu­sion re­ceived its share of crit­i­cism, with Pres­i­dent Don­ald Trump among the cam­paign’s big­gest de­trac­tors.

Los­ing Steam

Maybe it’s Kanye West’s con­tro­ver­sial po­lit­i­cal views or per­haps it’s a change in fash­ion tastes, but mo­men­tum sur­round­ing the once red-hot Yeezy fran­chise ap­peared to cool off in 2018. The year marked the first time Adi­das mass-pro­duced a style, the Septem­ber re­lease of the Yeezy Boost 350 V2 “Triple White,” which was still widely avail­able a week af­ter its re­lease date. Sub­se­quent drops from West and Adi­das also sat on shelves.

Los An­ge­les State of Mind

There are plenty of rea­sons to move to L.A.: the sun, the palm trees and the re­laxed vibe. But top bou­tiques this year gave sneaker fans an­other rea­son to love the city. Kith and Bodega opened in the City of An­gels in Fe­bru­ary and March, re­spec­tively, and Swe­den stand­out Sneak­er­snstuff an­nounced in Septem­ber it would open a Venice Beach door in Jan­uary.

Colin Kaeper­nick in the Nike “Just Do It” cam­paign

Bodega’s new L.A. store

Adi­das Yeezy Boost 350 V2 “Sesame”

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