In­spi­ra­tion Point

In­dian cul­ture is the heart of a new women’s brand.

Footwear News - - CONTENTS - By Nikara Johns

Na­ture has played a ma­jor role in Ekta Sethi’s vi­sion for Rungg Shoes, which launched in the U.S. for spring ’17. The brand, which mixes the cul­ture and her­itage of In­dia with fash­ion and com­fort trends, is also eco-friendly: The de­signs are made from ve­gan leather and are PETA-ap­proved. But Sethi also looks to the earth and sky when craft­ing her ar­ti­san line. “Na­ture’s mag­na­nim­ity has al­ways been a source of in­spi­ra­tion,” she said. “Ev­ery bit of our col­lec­tion is na­ture’s sou­venir. My core in­spi­ra­tion is the en­vi­ron­ment and my de­sire to en­hance ev­ery­thing that sur­rounds me.” One style, named Morn­ing Glory, for in­stance, takes cues from sun­flower fields, Sethi said. An­other look, called Ra­di­ance, is in­spired by the “swirls of gal­ax­ies across the night,” she said. The de­signer ex­plained, “I at­tempt to bring the fresh­ness and hap­pi­ness of na­ture’s mag­nif­i­cence to my cus­tomer through my de­signs. The lat­est are art forms of na­ture or mon­u­ments that I see around and that touch my heart or make me smile. Life passes us by, and we sel­dom stop to en­joy the spec­ta­cle around us.” The Rungg Shoes col­lec­tion con­sists of flats, wedges and small heels that are avail­able on the brand’s e-com­merce site start­ing at $150.

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