Footwear News

All in the Family

Top brand partners sound off on the retailer’s winning strategy — from brand mix to stellar service.

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CHRISTIAN LOUBOUTIN Founder and designer, Christian Louboutin

“Nordstrom has been a great partner for the past decade. Being both family businesses, we share important values such as independen­ce, creativity and a personaliz­ed approach. [My new] capsule, developed exclusivel­y for them, revisits some of my core inspiratio­ns, such as foreign cultures, decorative arts and architectu­re.”

NEIL CLIFFORD CEO, Kurt Geiger

“Nordstrom’s arrival in New York is genuinely great for the city. They bring a modern product edit and extraordin­ary service levels. We recently had the whole accessorie­s team in London, where we spent hours brainstorm­ing on how we can maintain our growth. It’s a relationsh­ip built on constant support with a mutual love of product and fashion.”

DAVID KAHAN CEO, Birkenstoc­k Americas

“We believe they will set a new standard for what [shoppers] will expect, especially hard-to-please New Yorkers. No one does service better than Nordstrom. They are able to bridge the luxury, contempora­ry and comfort segments of the business. They put it all together and make the jigsaw puzzle flow beautifull­y on the retail floor.

SUSAN ITZKOWITZ President, Marc Fisher Footwear

“We love that Nordstrom is treating this flagship as more of a local department store, and not necessaril­y as a tourist attraction. They’ve focused on making the store a beautiful destinatio­n for New Yorkers to shop. They’re making shopping fun again. Nordstrom is our premier partner for Marc Fisher LTD, so we’re excited to now have them right in our neighborho­od. From the beginning, they’ve understood and embraced the vision for the brand.”

SIMON NANKERVIS CEO and president, Camuto Group

“They bring retail and accessibil­ity to fashion on the city’s Upper West Side. But it’s more than that because Nordstrom is not only a department store, it’s a brand that has set the bar for customers’ expectatio­ns. They make shopping fun, exciting and a journey. It’s about the deliberate­ness in the way in which they curate assortment­s and innovate. This new iteration of the brand will bring a sense of adventure to

the department store scene. The Nordstrom family has been amazing supporters of the Camuto Group since its founding by Vince nearly 20 years ago. They embraced and supported our team as we went through changes in the past year — and welcomed me into the Nordstrom family.”

MARSHALL CHEEK SVP of Americas wholesale and global licensing, Tory Burch

“The energy is palpable, and the physical space is stunning. Factor in a well-curated assortment from a mix of vendors, and you have a shopping destinatio­n that will surely resonate with the New York customer. We are excited to offer a unique personaliz­ation concept in our handbag shop, as well as an exclusive footwear capsule. Nordstrom has been a great partner to us. Like Tory Burch, it is a family business and there is incredible alignment between our companies. They share our unrelentin­g focus on innovation and customer service.”

LISA KIM VP of U.S. wholesale, Dr. Martens

“Nordstrom will elevate and strengthen consumer connectivi­ty for brands in the city. Shoppers are craving the personaliz­ed shopping experience that Nordstrom in New York can execute. The retailer’s obsession with elevating the customer experience pushes brands to think outside the box. The Nordstrom team is driven, hardworkin­g, authentic to their brand and to their customers.”

MARY ALICE MALONE Founder and creative director, Malone Souliers

“The company has a good feel. They buy brands well, so you’re well represente­d within the store. They’re also quite approachab­le. It’s not a ‘you can’t sit with us’ kind of company. It’s a nice place to be, a nice atmosphere.”

MARINA LARROUDÉ Head of Schutz

“I’m Brazilian and have been based in New York for the last 17 years, so my personal experience with Nordstrom was mainly online. When I visited the new flagship, it gave me goosebumps. Thousands of people were browsing the store, shopping, testing new experience­s, eating at the restaurant­s. It was such a strong and positive energy. In a world where everyone is talking about retail and how to make it relevant, I could see that reality.”

LEE COX VP of global marketing and sales, Hoka One One

“Nordstrom is synonymous with exceptiona­l consumer experience and they have excelled at placing the consumer first. At Hoka, we share the same philosophy, and we are excited to see our partnershi­p further blossom in 2019 and beyond.”

JEFFREY KALINSKY Founder, Jeffrey; designer fashion director, Nordstrom

“Our new Manhattan flagship is like no other store in New York. We offer something to customers that did not exist.”

ZOE SALDANA Actress

“Nordstrom provides their products to people from all walks of life. It’s a wonderful experience. We are living in an era where experience is everything. I love the fact that Nordstrom is tapping into that."

KATIE HOLMES Actress

“I’m so excited Nordstrom is here. I grew up going to the store because I’m a Midwestern­er. They are such nice people, the Nordstrom family. And it’s a beautiful space.”

 ??  ?? Kenneth Cole and Pete Nordstrom at the openingnig­ht party
Kenneth Cole and Pete Nordstrom at the openingnig­ht party
 ??  ?? Olivia Wilde on the red carpet at Nordstrom
Olivia Wilde on the red carpet at Nordstrom

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