Run the World
These 17 athletes and executives are on a mission for inclusivity.
Daniel said the sneaker brand has been nothing but supportive. “On the 360-mile prayer run that I was on in September [from Bears Ears to Salt Lake City] with 10 other natives, I asked Altra to donate a pair of shoes to all of the runners, thinking they were going to say no because it would have been a tight turnaround,” she recalled. “But they said yes, shipped them overnight and we got the runners new shoes.”
That support also has extended beyond product. “They’ve let me write blogs for them to talk about my experience, they’ve shared the virtual runs in the campaigns and helped me give back into my community,” Daniel said. “And I’ve recommended some of [the Native runners from the September event] to get on the [community focused run group] Red Team with Altra, so now we have more Indigenous representation within that program, which I’m really excited about.”
A Matter of Inclusion
Aside from her new Running with Purpose team, Daniel also is developing Running on Native Lands. That program aims to make land acknowledgements at race events common practice, while giving back to the communities from whom the land is borrowed and making more runners feel included and respected.
Daniel said discussions have already begun with race coordinators, and some may start to participate as early as May.
“Seven partners have reached out and I’ve had conversations with them to talk about what they’re able to do — one of them being Western States 100 [slated for June in California],” Daniel said. “One we’re hoping to work with is Boston Athletic Association. I would love to see a big event like that give back in that way. We also have some local race events and kid youth trail running camps that want to start doing this as well.”
And if that isn’t enough, Daniel is producing several films slated for release in 2021, including the documentary “The Sacred & The Snake,” due out in the fall. It tells the story of what happened at Standing Rock in 2016 and the resistance against the Dakota Access Pipeline. She also is the executive producer of a Running with Purpose film series, which was conceptualized to support the run club.
“There are so many incredible people who have stories to tell, and this Running with Purpose film series is going to help elevate those stories and have direct calls to action of how people can support [causes] after the film concludes,” Daniel explained.
Already, she has 30 people she’d like to feature. “We did some filming to create a teaser to introduce the film series. We’re going to use that to kickstart fundraising for the series. And we’re going to be looking for partnerships and collaborators who want to invest in this project,” said Daniel.
As she strives to build a more equitable and empathetic world, Daniel has faced her share of frustrations during her journey. She confessed that the advocacy work can often be emotionally draining. And she has been disappointed in some past partners, who didn’t share her commitment to the cause.
In fact, she recalled sitting in on athlete diversity and inclusion trainings that failed to acknowledge her and her community.
“I’m constantly the Indigenous person always speaking up in these trainings,” Daniel said. “Indigenous peoples are constantly fighting their own erasure, and it’s exhausting to have to be that constant voice to speak up. You’re supposed to lead diversity and inclusion training, antiracism training, but you’re not including other communities that are experiencing hate crimes, that have been murdered, that have been taken, that have experienced police brutality.”
She continued, “We have this incredible momentum of change right now. People want to do better to create safer, diverse, inclusive environments. This is the time to be collectively talking about them together.”