Forbes

HOW TO PLAY IT

- BY KEN KAM Ken Kam is founder and CEO of marketocra­cy.

last august, toyota invested in Uber at a $76 billion valuation. then goldman sachs and morgan stanley independen­tly offered to take Uber public at a valuation as high as $120 billion. according to morningsta­r, the increase was justified in part by valuing Uber eats at $20 billion. its expansion to 36 countries and 200,000 restaurant­s might justify that, except that Grubhub, a profitable company with 16.4 million customers and 95,000 restaurant­s, is valued at just $7.3 billion. for a pure play in meal delivery, steer clear of what will undoubtedl­y be a hyped-up Uber ipo and go with grubhub.

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