KEEPTRUCKIN

New regulations forcing the $700 billion trucking industry to roll out electronic recordkeeping spelled opportunity for KeepTruckin cofounder and CEO Shoaib Makani.

“There are so many blue-collar industries that have been ignored by tech entrepreneurs,” he says. Drivers of more than 250,000 vehicles use KeepTruckin software and hardware to help manage their rigs and cargo today, making it one of the largest networks of connected trucks. Up next: an open marketplace. “Because we have a deep understanding of where the truck is and what the load is, we have the ability to match needs with jobs. We have the data," Makani says. —M.N.