Evan Williams

Obvious Ventures, which the Twitter cofounder helped set up, focuses on “world positive” investing, betting on companies that it thinks have disruptive solutions to some of humanity’s biggest problems. So far it has raised over $315 million and put money into 47 portfolio companies including sustainable diamond manufacturer Diamond Foundry, which grows cultured diamonds in a California lab, and plant protein company Beyond Meat, whose successful IPO this year encapsulates the notion of a double bottom line. A certified B Corp, Obvious even incorporates values into its “World Positive” term sheets that investors and founders can sign.