High Net Worth

Seven years ago, selling pot in America was a shady business. But new marijuana billionair­e Boris Jordan wasn’t scared off—after all, he had cut his teeth investing in Russia in the early 1990s.


Marijuana billionair­e Boris Jordan cut his teeth investing in Russia in the early 1990s.

Boris Jordan moved to Moscow in 1992, a year after the fall of the Soviet Union. Three years later, the then-28-year-old founded Renaissanc­e Capital, which was one of Russia’s most successful investment firms before the 2008 recession. The Sea Cliff, New York, native, who studied political science at New York University, still has investment­s in Russia, including a stake in Renaissanc­e Insurance, which has $1.1 billion in revenues.

The bulk of Jordan’s $1 billion fortune comes from an investment he made after he moved back to the United States in 2012. A neighbor pestered him to invest in medical marijuana. Jordan was initially cool on the idea, but eventually he came to see parallels between the nascent gray-market pot industry and doing business in Russia in the early 1990s. “There were no capital markets there, no regulation and a lack of transparen­cy,” he recalls.

Jordan first invested in Curaleaf, then called PalliaTech, in 2012, when recreation­al marijuana was legal only in Washington State and medical use was approved in just 18 states and Washington, D.C. It’s not yet a huge company—revenues last year were $77 million—but that’s enough to make it one of the biggest marijuana companies in the U.S. Pot stocks are highly valued, too: Curaleaf’s shares trade in Toronto; Jordan’s 31% stake was recently worth $900 million.

Marijuana is now fully legal in 11 states, including California, but Jordan is predicting that it will be legal across the entire country in the next three to five years. Of course, legalizati­on would bring new competitor­s into a crowded field, but he thinks Curaleaf can stay on top, in part by acquiring rivals like Grassroots Cannabis, which it agreed to buy this summer for $875 million in cash and stock. Says Jordan, “Competitio­n will grow, but those players who come first and have developed brands will win this game.”

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