HOW TO PLAY IT
Bigelow Tea has designated itself a “benefit corporation,” one that purports to have the interests of society and the environment in mind as much as those of profit-grasping shareholders. Smart move, given that socialists are on the warpath. You can’t buy shares of Bigelow, but you can tilt to companies that apply a protective layer of “stakeholder” talk over their affairs. In the Forbes ranking of socially conscious exchange-traded funds, the leader in cost efficiency is Xtrackers MSCI USA ESG Leaders Equity; holdings include Microsoft, Alphabet and Walt Disney. Vanguard’s environment-social-governance fund is almost as cheap.