Customer Treatment


With many of its Silicon Valley peers under fire for privacy breaches and plummeting consumer trust, Apple has taken a different tack, strengthen­ing what was already an impressive approach to data security. It publishes biannual reports on the volume of customer-data requests received from government­s around the world, and a recent update to its mobile software added a privacy icon—two people shaking hands—to indicate when an app is collecting personal informatio­n.

 ??  ?? CEO, Apple Tim Cook
CEO, Apple Tim Cook

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