Her 30-foot sail floating deflated and useless beside her in the strong eastern Caribbean current, the 26-year-old entreprene­ur waited for hours to be rescued. As she treaded water, her left leg scarred by a past collision with a coral reef, she reminded herself that her dangerous new hobby was worth it. After all, it was key to the fundraisin­g strategy for the design-software startup she’d cofounded with her boyfriend six years before.

Canva was based in Australia, thousands of miles from tech’s Silicon Valley power corridor. Getting a meeting—much less funding—was proving tough. Perkins heard “no” from more than 100 investors. So when she met the organizer of a group of kitesurfin­g venture capitalist­s at a pitch competitio­n in her native Perth, Perkins got to training. The next time the group met to hear startup pitches and potentiall­y write crucial early-stage funding checks, she’d have a seat at the table—even if it meant having to brave treacherou­s waters. “It was like, risk: serious damage; reward: start company,” Perkins says. “If you get your foot in the door just a tiny bit, you have to kind of wedge it all the way in.”

Such perseveran­ce has long been a necessity at Canva, which began as a modest yearbook-design business in the state capital of Perth on Australia’s west coast. From those remote origins, Canva has grown into a global juggernaut. Twenty-million-plus users from 190 countries use the company’s “freemium” Web-based app to design everything from splashy Pinterest graphics to elegant restaurant menus. Besides an impossible­to-beat price (millions of users pay nothing at all), Canva’s key advantage over rival products from tech giants like Adobe has been its ease of use. Before Canva, amateurs had to stitch together designs in Microsoft Word or pay through the nose for confusing profession­al tools. Today, anyone, anywhere, can download Canva and be creating within ten minutes.

The company’s revenue comes from upselling to a $10-a-month premium version with snazzier features or, more recently, from sales of a streamline­d corporate account option. High-quality stock photos—of which Canva has millions— cost another $1. It adds up. This year the company expects to more than double its revenue to $200 million; its most recent $85 million funding round valued it at $3.2 billion. Perkins, an alum of the 2016 Forbes 30 Under 30 Asia list, has an estimated 15% stake, valued at $430 million. Throw in her 34-year-old cofounder—and now fiancé— Cliff Obrecht’s similar stake, and the Aussie power couple are likely worth more than $800 million.

In an era of billion-dollar checks from SoftBank and high-profile profligacy at WeWork, Perkins and Obrecht do things differentl­y. They are couch surfers who prefer budget trips to private jets. (This summer, with Canva already valued at more than $2 billion, Obrecht proposed to Perkins in Turkey’s backpacker-friendly Cappadocia region with a $30 engagement ring.) Rarest of all: Canva says it’s been profitable—at

least using the favored startup metric of adjusted EBITDA, which strips out stock-option expenses, financing and tax costs—since 2017. “We have been really conscienti­ous about not taking on too much capital because we’ve been profitable for the last two years,” Perkins says.

It all starts with Perkins, who onboards every new employee (now 700 in total) with a thorough rundown of Canva’s most sensitive financial numbers and past investor pitch decks. Other unicorn founders boast. Perkins keeps receipts. And as Canva grows she’s trying to prove you can build a global tech giant from anywhere. “Melanie is a rare breed of entreprene­ur, the likes of which you don’t find often anywhere,” says Mary Meeker, a seasoned internet investor whose new firm, Bond Capital, made Canva its first official investment in May.

Perkins’ family jokes that she has a 100-point plan for changing the world. First, Canva has a much more straightfo­rward challenge: win over big business. Like Atlassian, Slack and Zoom before it, Canva faces a classic dilemma: a freemium model can make you viral, but most users will never pay a dime. And though Canva says it has users inside almost every large corporatio­n today, they’re typically rogue individual­s or small teams, not official corporate accounts. Moving upmarket means increasing­ly brushing up against Adobe, the $149 billion (market cap) graphics giant that took in $1.65 billion in revenue last quarter from its design-focused unit alone. Then there are a host of high-flying startups like Figma and Sketch that cater to pros but could easily move into the consumer space. And that’s not even considerin­g Canva’s ambitions in new mediums like video and presentati­ons, which could pit it against everything from small Instagram videomakin­g apps to Microsoft, maker of the blockbuste­r PowerPoint.

It’s daunting, to say the least, but for Perkins, who has already turned doubting Silicon Valley players into eager supporters and mastered the Chinese market—and has built a $200 millionplu­s bank account—it’s all according to plan. “I feel like we’ve done an incredible job, but we’ve done very little compared to what we want to do. We’ve done 1% of what I think is possible,” Perkins says. “Our company mission is to empower the world to design. And we really mean the whole world.”

Perkins started working on what became Canva in 2007 from her mom’s living room in Perth. The daughter of an Australian-born teacher and a Malaysian engineer of Filipino and Sri Lankan heritage, Perkins had wanted to be a profession­al figure skater, enduring an adolescenc­e of 4:30 a.m. wakeup calls before enrolling at the University of Western Australia. There, while teaching fellow students basic computer design as part of her communicat­ions and commerce studies, she had an idea. The process of designing and printing a poster or a flyer—composing it in Adobe Photoshop or Microsoft Word, converting it to the right size and saving it as a PDF, and taking it to a store like Staples to print—seemed cumbersome in the age of the internet. Wouldn’t it be much better to do it all in one place with one online tool?

“The idea of making design really simple was the first idea,” she says.

The problem felt so obvious that Perkins feared someone else would build a solution first if she delayed. So she hired freelancer­s to build a Flash website to target one niche she identified as steady and underserve­d: school yearbooks, typically the responsibi­lity of student volunteers. Obrecht and Perkins’ startup, Fusion Books, found a market immediatel­y. And with one semester of college left, Perkins put her studies on pause. In peak season, Perkins’ mom fed the printers ink overnight. Obrecht worked

the phones cold-calling prospects. When schools asked to speak to a manager, Obrecht simply lowered his voice. The business eventually reached 400 schools, with licensees as far off as France. It was a start. But Perkins couldn’t go much farther without venture funding, then virtually impossible to find in Perth, a city built on mining and petrochemi­cals.

Perkins spotted—and seized—the narrowest of opportunit­ies in 2011 when a longtime Silicon Valley venture capitalist named Bill Tai came to Perth to judge a startup competitio­n. A skilled kitesurfer who had backed TweetDeck and Zoom, Tai was in town mainly to play in Perth’s killer waves. Perkins and Obrecht sniffed out a dinner Tai was hosting and ambushed attendees with a pitch for something called Canvas Chef: a metaphoric­al pizza, with design elements as the toppings and document types—flyer, business card, restaurant menu—as the dough. “It wasn’t the most stylish analogy,” says Rick Baker, an investor who saw the pitch that night.

The founders left without any capital—but with a newfound enthusiasm for extreme water sports. They became fixtures at Tai’s subsequent kitesurfin­g gatherings, which featured prominent tech executives looking to invest in new startups. In Maui, after a friend of Peter Thiel’s told them they needed a single leader, Perkins became sole CEO.

Perkins and Obrecht were having worse luck in their visits to Silicon Valley’s venture capital gatekeeper­s on Sand Hill Road. Dozens of firms passed on the little-known, romantical­ly linked cofounders from a startup dead zone. “I’m honestly, and unfortunat­ely, not comfortabl­e doing a deal in Australia,” wrote one. “I am not sure it’s going to make sense just yet,” another said.

In the end, the wave-chasing connection­s paid off. Through the group they met Cameron Adams, 40, an ex-Googler who had founded a startup based in Sydney. Expecting to meet with them as an advisor in March 2012, Adams would sign on as third cofounder the following June. Now that they had a technical leader, the founders broke through: Canva raised $3 million in seed funding in two tranches in 2012 and early 2013, including a crucial matching grant from the Australian government.

The company launched in August 2013 to a couple of reviews on tech blogs and few users. Adams and Canva’s engineers, who stayed up late in Sydney (the company relocated there in February 2012) to handle the expected influx of signups, went to sleep dejected. What no one knew yet was that Canva’s timing was perfect. The rise of Instagram and Twitter were changing how businesses reached customers. From schools to sheriff’s offices, skating rinks to self-published authors, everyone suddenly cared a lot about their online presence. Canva was an affordable way to look good. The trickle of sign-ups grew to 50,000 users in the first month; by 2014, when Canva raised another $3 million from Thiel’s Founders Fund and Shasta Ventures, 600,000 users had made 3.5 million designs.

In China, historical­ly a fool’s-errand market for Western software makers, Canva is a rare success. Obrecht—a tall, amiable presence who, as COO, often rallies the troops (or delivers bad news)—opened Canva’s first office outside of Sydney, in Manila, in 2014, then hired the former head of LinkedIn’s China unit to build an office in mainland China. Today, a local engineerin­g team handles a China-first version of Canva built from the ground up with features like deep integratio­ns with Chinese messaging apps and easyto-create QR codes, which are popular there. McDonald’s China is a customer, as is a nationwide real-estate brokerage that offers the software to its 1,000 agents.

When it comes to serving big businesses, Canva is still a rookie. Its October launch of Canva for Enterprise came at a private event in New York. Perkins addressed staffers from about 100 companies, including Equinox, JPMorgan and HubSpot.

A slow start for Canva’s enterprise business won’t sink the company. This December, the

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