Forbes

MARKETING & ADVERTISIN­G

ERIK ZAMUDIO, 28

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COFOUNDER, FOOJI

Fooji helps brands reach social media fans in the real world. Take HBO. To promote its tech satire Silicon Valley, Fooji delivered—via drone—branded pizzas to 700 people in the Bay Area, L.A. and New York who tweeted a unique hashtag and a pizza emoji. For Mini Cooper, Fooji supplied vehicles in 30 minutes direct to fans in a tweet-to-test-drive campaign. Cofounders Erik Zamudio and Gregg Morton worked together on fashion app WeStyle in Lexington, Kentucky, before pivoting to Fooji. Other clients include Amazon, Disney and Lay’s. “We first did it as a little bit of a joke,” says Zamudio. “Then brands started noticing us as this unique way to engage with fans.” —Jenny Rooney, Marty Swant, Samantha Todd

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