JESSIE ZENG, 27

COFOUNDER, CHOOSY

“Millions of women around the world are expressing their buying intent over social media,” says Jessie Zeng, cofounder of e-tailer Choosy. With algorithms that act like style sleuths, Choosy scans social posts to spot the hottest looks. Choosy then makes up to 25 new products a month. Zeng is on pace for $6 million in sales in 2019 and has raised over $10 million in funding. A Wellesley graduate, Zeng traded currencies, moonlighted as a fashion blogger and in 2017 launched the company. To avoid flops, she uses Chinese factories that can make as few as 80 units. Hits are restocked fast. —Lauren Debter, Glenda Toma, Vicky Valet