30 Under 30: Men’s Grooming

Splitting hairs with the Forbes 30 Under 30, in 30 words or less.

Splitting hairs in 30 words or less.

Phil Wong, 30, and Brian Jeong, 30

Backed by $10.5 million in funding, New York’s Hawthorne provides a 23-question web-based quiz to help men select the right

cologne, shampoo and body wash.

Alex Tomic, 26, and Nik Mirkovic, 24

The Australians’ teeth-whitening gel took off after a Kylie Jenner sponsorship. Jenner’s 2016 Instagram post has accumulated 1.8 million likes; HiSmile had

$100 million–plus in 2019 revenue.

Braden Handley, 29

Toronto’s Inkbox (funding: $14.1 million) makes temporary peel-and-stick tattoos for adults that last one to two weeks. An astronaut and a koi are among

the most popular designs.

Sarah Ribner, 30

In 2014, Ribner bootstrapped natural deodorant PiperWai with cofounder Jess Edelstein. Their speed sticks took off,

and PiperWai has since added a deodorant cream and

underarm moisturizing oil.

Kimberly Lewis, 28, and

Timothy Lewis, 29

This Chicago couple—Tim’s a former Who Wants to Be a Millionaire

contestant—got $1.2 million in 2019 for CurlMix’s line of organic shampoos

designed for African-Americans.