BETTERMENT

NEW YORK CITY INVESTING

Robo-advice pioneer offers managed ETF portfolios for 0.25% of assets a year, or 0.40% for access to human financial planners, too.

FUNDING: $275 million; latest valuation of $800 million1

BONA FIDES: $22 billion in assets under management

COFOUNDER & CEO: Jon Stein, 40