Rays of Hope


Like every business in America, we’ve had to rethink everything about what we do and how we do it. As I write this, a few minutes past midnight, the Forbes team is producing the magazine you’re holding from a red-brick colonial in Charlottes­ville, Virginia, an apartment in Brooklyn, a basement in Kansas City, an Airbnb in Saratoga Springs, New York (that’s me), and a few dozen other places besides.

Many who are reading this are surely facing challenges that were unfathomab­le even three months ago. To all those who are, let me assure you that we understand, and we’re here to help.

I would also like to pass on a simple message: hope. These are hard times for most, growth times for some—and instructiv­e times for all. Everyone was a business genius in 2019. These, by contrast, are the moments when greatness truly shines, even if that greatness translates into just hanging on.

There’s hope on page 54, as I delve into how the pandemic is accelerati­ng the progressio­n of capitalism for the better at an unpreceden­ted pace. More hope on page 64, as Nathan Vardi for the first time reveals Pfizer’s moon-shot project to have a vaccine ready for distributi­on later this year. And yet more hope on page 92, as Amy Feldman shows what happens when great timing meets a great idea.

And here’s one more story of hope. We’ve lately restructur­ed everything we do at Forbes—and the results have exceeded our highest expectatio­ns. Our team has never produced better journalism. And in turn, we’ve never had a larger audience: 115 million domestical­ly and 210 million globally, which make us the biggest business site in America and the world, respective­ly.

Whatever success looks like to you at this difficult moment, know this: It can be done.

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