Forbes

HOW TO PLAY IT

- by William Baldwin William Baldwin is Forbes’ Investment Strategies columnist.

If the past century was built on mass production and mass marketing, the next will be built on robots and

FedEx. Not just PCs and shampoos can be made to order; it might become routine to get your textbooks, furniture, repair parts, blue jeans and canned soup that way. Among the players: Materialis­e in 3D printing,

Protolabs in shortrun production,

Autodesk in design software. And when your S&P 500 fund is replaced with a customized portfolio that takes into account

individual risks (such as where you

work and where you live), Morningsta­r will supply the data.

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