Forbes

Sur­vivors & Thrivers: 25 Small-Busi­ness Stand­outs

- EDITED BY AMY FELD­MAN • IL­LUS­TRA­TION BY IS­RAEL G. VAR­GAS Re­porters: Susan Adams, Elis­a­beth Brier, Ken­rick Cai, Caro­line Howard, Katie Jennings, Alex Knapp, Mag­gie Mc­Grath, Chloe Sorvino and Gi­a­como Tognini

These com­pa­nies show­case the strength, adapt­abil­ity and di­ver­sity of Amer­ica’s en­trepreneur­s, giv­ing us hope for the coun­try’s eco­nomic fu­ture.

Even in the most chal­leng­ing times, the best en­trepreneur­s find ways to ex­cel. The 25 small com­pa­nies listed here—all of which have less than $50 mil­lion in 2019 sales and fewer than 200 em­ploy­ees—are suc­cess­fully nav­i­gat­ing this tur­bu­lent year, even as some of their founders cope with per­sonal losses from Covid-19.

Their paths vary. Some make things that are in­creas­ingly crit­i­cal, such as soft­ware that im­proves hos­pi­tal op­er­a­tions or ro­bots that clean schools. Oth­ers have shifted to adapt to the pan­demic, such as the ex­tended-stay ho­tel op­er­a­tor us­ing its rooms to house dis­placed in­ter­na­tional stu­dents and trav­el­ing doc­tors, or the maker of rolling buf­fets that started pro­duc­ing plex­i­glass di­viders. These small-busi­ness stand­outs show­case the strength, adapt­abil­ity and di­ver­sity of Amer­ica’s en­trepreneur­s, giv­ing us hope for the coun­try’s eco­nomic fu­ture.

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