A Time for Ac­tion


Robert F. Smith told me some­thing a few months ago that stuck: The coronaviru­s, he said, had in some ways been “a bless­ing.” Specif­i­cally, it had forced upon ev­ery­one in Amer­ica time to slow down, to lis­ten, to think.

That helped ex­plain the coun­try­wide ur­gency fol­low­ing Ge­orge Floyd’s killing and other racial in­jus­tices: Given this un­re­quested gift of time, mil­lions of Amer­i­cans could see the ob­vi­ous in ways they pre­vi­ously couldn’t. Na­tional re­flec­tion spurred na­tional ac­tion.

Progress re­quires that busi­ness play a lead­ing role. Ex­am­ples abound on our fourth an­nual Just 100 list

(page 63), which shows that even big-box re­tail­ers like Tar­get (page 61) have em­braced the ben­e­fits of the prover­bial ris­ing tide that lifts all boats.

As a voice for progress through­out our his­tory,

Forbes is also tak­ing ac­tion. Our qual­i­ta­tive cu­rated pack­ages, such as the 30 Un­der 30, look like Amer­ica. To sup­ple­ment our quan­ti­ta­tive “count­ing” lists that don’t, we’ve cre­ated en­tirely new fran­chises, most no­tably the Self-Made Women pack­age (page 112),

which has be­come an an­nual reader fa­vorite.

Head­ing into 2021, we’re com­mit­ted to do­ing more. First, we’re go­ing to ex­pand the scope of our cov­er­age it­self. Forbes is syn­ony­mous with suc­cess, and we’re in­creas­ingly go­ing to high­light those who are on their way: The Next 1000. (Nom­i­na­tions are now open at­i­na­tions.) We’ll de­vote an is­sue to In­clu­sive Cap­i­tal­ism that will fo­cus on sys­temic change—an ex­ten­sion of our call for a Greater Cap­i­tal­ism to gen­er­ate per­ma­nent so­lu­tions to seem­ingly in­tractable in­equities. And we’re bol­ster­ing For(bes) the Cul­ture, the grass­roots Black and Brown com­mu­nity that emerged from the 30 Un­der 30 fam­ily. More staff and more con­tent, serv­ing thou­sands of mem­bers of what’s be­com­ing the preem­i­nent pro­fes­sional com­mu­nity of its kind.

What I love about all these ini­tia­tives is that they’re au­then­tic to Forbes and what we stand for. Po­lit­i­cal grid­lock and dys­func­tion un­der­score the need for all of us to hold our­selves to a higher stan­dard, iden­tify pos­i­tive ac­tion right now—and then ex­e­cute.


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