HEADQUARTERS: Los Angeles FOUNDERS: Natalie Holloway (CEO), Max Kislevitz EMPLOYEES: 5
Married founders Holloway, 32, and Kislevitz, 34, started selling weighted Bala Bangles—fitness bracelets in pink, turquoise and black—in 2018. The standard is a one-pound bracelet ($49 retail) that can be worn on the wrist or the ankle. They soon added their takes on dumbbells and kettlebells, which they call Bala Bars and the Power Ring. In February they won a $900,000 investment on Shark Tank from Mark Cuban and Maria Sharapova. Then the coronavirus arrived, sending sales soaring as homebound customers looked for new ways to exercise. So far in 2020, they’ve sold 500,000 bangles, and now predict revenue will reach $19 million, up ninefold from last year’s $2 million.