Forbes

BALA

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HEAD­QUAR­TERS: Los An­ge­les FOUNDERS: Natalie Hol­loway (CEO), Max Kisle­vitz EM­PLOY­EES: 5

Mar­ried founders Hol­loway, 32, and Kisle­vitz, 34, started sell­ing weighted Bala Ban­gles—fit­ness bracelets in pink, turquoise and black—in 2018. The stan­dard is a one-pound bracelet ($49 re­tail) that can be worn on the wrist or the an­kle. They soon added their takes on dumb­bells and ket­tle­bells, which they call Bala Bars and the Power Ring. In Fe­bru­ary they won a $900,000 in­vest­ment on Shark Tank from Mark Cuban and Maria Sharapova. Then the coronaviru­s ar­rived, send­ing sales soar­ing as home­bound cus­tomers looked for new ways to ex­er­cise. So far in 2020, they’ve sold 500,000 ban­gles, and now pre­dict rev­enue will reach $19 mil­lion, up nine­fold from last year’s $2 mil­lion.

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