Forbes

FARMGIRL FLOW­ERS

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HEAD­QUAR­TERS: Watsonvill­e, Cal­i­for­nia

FOUNDER: Christina Stem­bel (CEO) EM­PLOY­EES: 165

For­mer In­di­ana farm girl Stem­bel, 42, spent nearly a decade build­ing Farmgirl Flow­ers into a $33 mil­lion (2019 rev­enue) flo­ral de­liv­ery com­pany. Then came Covid-19. She had to close her San Fran­cisco dis­tri­bu­tion cen­ter in March when nonessen­tial busi­nesses were shut, and threw out $150,000 worth of flow­ers. Rerout­ing or­ders to a re­cently opened dis­tri­bu­tion cen­ter in Ecuador en­abled her to ful­fill ex­ist­ing pur­chases. She closed the pricey San Fran­cisco ware­house for good, and part­nered with three Cal­i­for­nia farms to di­rectly ship sin­gle-va­ri­ety ar­range­ments, re­duc­ing de­sign costs. De­spite the clo­sure of the Bay Area cen­ter, complaints about a toxic work­place there emerged on­line in June. These, she says, “were ad­dressed with a rig­or­ous HR in­ves­ti­ga­tion when they were orig­i­nally made.” With more peo­ple send­ing flow­ers to fam­ily and friends they’ve missed lately, Farmgirl projects $60 mil­lion in 2020 rev­enue.

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