Forbes

RHIZOME

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HEAD­QUAR­TERS: New York City FOUNDERS: Ben­jamin Ber­net (co-CEO), Justin Guil­bert (co-CEO), Charles Kim EM­PLOY­EES: 25

When two con­sumer-prod­ucts en­trepreneur­s got to­gether to start a com­pany in 2018, the re­sult was Bravo Sierra (which means bull­shit in mil­i­tary lingo). Their idea: con­sumer prod­ucts— shav­ing cream, lip balm, face mois­tur­izer— that would work un­der ex­treme con­di­tions, de­vel­oped with the mil­i­tary and sold to ac­tive ser­vice mem­bers and veter­ans. With the help of a for­mer Army Ranger, who be­came the third co­founder, it de­buted its prod­ucts last sum­mer and now ex­pects $6 mil­lion in rev­enue in its first full year. Along the way, the founders of Rhizome dis­cov­ered that the same pro­pri­etary soft­ware and com­mu­nity test­ing they’d built for Bravo Sierra could be used to help the gov­ern­ment and other com­pa­nies do R&D at lower cost.

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