HEADQUARTERS: New York City FOUNDERS: Benjamin Bernet (co-CEO), Justin Guilbert (co-CEO), Charles Kim EMPLOYEES: 25
When two consumer-products entrepreneurs got together to start a company in 2018, the result was Bravo Sierra (which means bullshit in military lingo). Their idea: consumer products— shaving cream, lip balm, face moisturizer— that would work under extreme conditions, developed with the military and sold to active service members and veterans. With the help of a former Army Ranger, who became the third cofounder, it debuted its products last summer and now expects $6 million in revenue in its first full year. Along the way, the founders of Rhizome discovered that the same proprietary software and community testing they’d built for Bravo Sierra could be used to help the government and other companies do R&D at lower cost.