Forbes

SASSY JONES

- Business · Geico Corporation · Home Shopping Network

HEAD­QUAR­TERS: Rich­mond, Vir­ginia

FOUNDER: Charis Jones (CEO) EM­PLOY­EES: 28

Af­ter years work­ing in sales at Geico, Sysco and more, Jones sold her Mercedes to fund her jew­elry com­pany, Sassy Jones, in 2013. Early on, she would drive to trade shows with her new­born twins in tow. By 2017 she was ex­hausted. Tempted to re­turn to sales, she first tried on­line mar­ket­ing. She cre­ated livestream tu­to­ri­als known as “Sparkle Par­ties” to teach cus­tomers how to style the ac­ces­sories—and of­fered spe­cial pro­mo­tions the night of the par­ties. With peo­ple stuck at home, Sassy’s sales tripled to $1.5 mil­lion per month. Up next: Home Shop­ping Net­work will start of­fer­ing her ac­ces­sories in Novem­ber.

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