HOW TO PLAY IT

Among older and more affluent people, Lululemon is the cult brand that’s riding the work-fromhome wave. The Vancouver, British Columbia–based company, famous for fancy yoga

pants, is a

$2.8 billion holding in T. Rowe Price’s $120 billion (assets) Growth Stock mutual fund strategy. Over the summer, while the retailer’s in-store sales fell 50%, e-commerce

sales more than doubled. Sales outside North America rose even faster, jumping 37%. “They have this story of runway,” says fund manager Joseph Fath. “The company can grow

its bottom line well north of 20% for many years to

come.”