Forbes

BEN PASTERNAK

- —Steven Bertoni, Noah Kirsch, Monica Melton and Will Yakowicz

Age: 21 • Founder, Simulate

Thanks to Pasternak, vegetarian­s can feel happier about homemade Happy Meals. His startup, Simulate, makes Nuggs—a vegan version of America’s favorite Frankenfoo­d. “Chicken nuggets are already integrated into internet and meme culture,” Pasternak says. “It’s easy to create a fun brand around it.” Based in New York and primarily sold online, Nuggs is on track for $8 million in revenue this year. The Australia-born Pasternak began building iOS games at 14 and dropped out of school at 15. By 18, he had built and sold Monkey, a video-chat app with 10 million users. Simulate, his latest venture, has raised more than $15 million from Lerer Hippeau, Alexis Ohanian and McCain Foods. Ever the programmer, Pasternak continuall­y tweaks his plant-based poultry. Nuggs has tested thousands of formulas and released nine versions to the public. Next on the menu? Veggie hot dogs.

JUDGES: Lilla Cosgrove, cofounder, Candid (Under 30 Class of 2019); Howie Liu, cofounder, Airtable; Neil Parikh, cofounder, Casper (Under 30 Class of 2015); Adina Teklu, principal, Khosla Ventures (Under 30 Class of 2019)

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