Forbes

YANG LIU

- —Kenrick Cai and Matt Perez

Age: 29

Cofounder, End Game Interactiv­e

As a kid, Chinese immigrant Liu didn’t have pocket money to spend on a PlayStatio­n, so he made do with free internet browser games. “That shaped the kind of games we’re making today,” Liu says. End Game Interactiv­e, which he cofounded with Luke Zbihlyj in 2018, creates simple but addictive online games. One of its early successes, a 2D multiplaye­r battle game developed in just four weeks, has attracted 65 million players and will earn over $4 million in revenue this year. End Game recently raised $3 million from high-profile investors like Unity Technologi­es cofounder David Helgason, Twitch cofounder Kevin Lin and talent manager Scooter Braun. Instead of spending “four or five years” on a single game, the company’s 20-person team focuses on releasing simpler games faster. “It’s just, keep having shots on goal,” Liu says.

JUDGES: Steve Arhancet, owner, Team Liquid; Siobhan Reddy, studio director, Media Molecule; Kellee Santiago, head of developer relations, Niantic; Hanako Tjia, agent, United Talent (Under 30 Class of 2020)

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