JOOYEON SONG

Age: 29 • Cofounder, ManiMe

A sharp-looking manicure comes at a price, especially for busy young professionals. “It was nearly impossible for me to sit in the nail salon for two hours,” says Song, a native of Korea and former BCG consultant. So she and cofounder David Miró Llopis thought of a quicker solution—custom-fit, stick-on gel nails—and started ManiMe in 2017. Consumers simply take a photo of their nails and send it to the Santa Monica–based startup. ManiMe’s 3D modeling and laser cutter create a custom fit, starting at just $15 per set. Revenue is expected to surpass $3 million this year with salons either closed or seemingly too dangerous during the pandemic.

JUDGES: Tory Burch, founder, Tory Burch; Ashley Graham, model (Under 30 Class of 2016); Ashley Longshore, artist; Kehinde Wiley, artist