Forbes

HOW TO PLAY IT

- By Jon D. Markman Jon D. Markman is president of Markman Capital Insight and editor of Fast Forward Investing.

The best way for investors to play the re-commerce trend is The RealReal, an online marketplac­e for authentica­ted pre-owned luxury goods. The San Francisco company remarkets clothing, watches, jewelry and even home décor. Sellers ship their items to The RealReal for authentica­tion and marketing in exchange for a consignmen­t fee. Despite the weak economy, the company reported third-quarter revenue of $78.1 million, down only 4% from a year ago. Shares are leveraged to economic growth and should trade to $40 as the pandemic fades, a gain of 44% from the current $26.97 stock price.

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