HOW TO PLAY IT
The best way for investors to play the re-commerce trend is The RealReal, an online marketplace for authenticated pre-owned luxury goods. The San Francisco company remarkets clothing, watches, jewelry and even home décor. Sellers ship their items to The RealReal for authentication and marketing in exchange for a consignment fee. Despite the weak economy, the company reported third-quarter revenue of $78.1 million, down only 4% from a year ago. Shares are leveraged to economic growth and should trade to $40 as the pandemic fades, a gain of 44% from the current $26.97 stock price.