P.K. WRIGLEY CHEWS IT OVER
Under his dad, he had a long and wonderful training. He was thirteen years old when
[his father] came home one night and told of an opportunity to sell out to a chewinggum trust at a figure that would make them both rich for life.
“Do you think you’ll ever want to go into the
business, Phil?” his dad asked. “I’ll sell.”
“This was one critical time when Phil said, “No!” But he meant “Yes!”
He said, “Don’t sell.” —“Young Wrigley Spends Money to Make It” (November 1, 1934)