Forbes

30 Under 30: Indoor Outfitters

Work-from-home apparel, in 30 words or less.

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Mia Park 29 Dae Lim 28 COFOUNDERS SUNDAE SCHOOL

Cannabis connoisseu­rs gotta be comfy, and this duo’s “smokewear”—$350 bomber jackets, $140 track pants—sparked $2 million in funding. Fans include Aussie actor Jacob Elordi and model Kaia Gerber.

Lior Ohayon 28 Aaron Spivak 26 COFOUNDERS HUSH BLANKETS

Ohayon learned about “weighted therapy” to mitigate anxiety while counseling special-needs campers. He and Spivak crowdfunde­d $1.2 million to make soothing 15-pound blankies; 2020 revenue hit $15 million.

Sophia Danner-Okotie 29 FOUNDER BESIDA

Besida’s brilliantl­y hued, sustainabl­y made $140 robes are handcrafte­d in Nigeria. The pandemic crushed her retail, but Atlanta-based Danner-Okotie still sold 3,400 pieces last year, mostly masks.

Leah O’Malley 26 Tori Robinson 26 COFOUNDERS BOYS LIE

These Philly-raised friends uprooted to L.A. and poured heartbreak into the best revenge: a $5 million (revenue) business whose sweatsuits boast cheeky slogans like “1-800-BOYS-LIE.” And girls profit.

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