30 Under 30: Indoor Outfitters
Work-from-home apparel, in 30 words or less.
Mia Park 29 Dae Lim 28 COFOUNDERS SUNDAE SCHOOL
Cannabis connoisseurs gotta be comfy, and this duo’s “smokewear”—$350 bomber jackets, $140 track pants—sparked $2 million in funding. Fans include Aussie actor Jacob Elordi and model Kaia Gerber.
Lior Ohayon 28 Aaron Spivak 26 COFOUNDERS HUSH BLANKETS
Ohayon learned about “weighted therapy” to mitigate anxiety while counseling special-needs campers. He and Spivak crowdfunded $1.2 million to make soothing 15-pound blankies; 2020 revenue hit $15 million.
Sophia Danner-Okotie 29 FOUNDER BESIDA
Besida’s brilliantly hued, sustainably made $140 robes are handcrafted in Nigeria. The pandemic crushed her retail, but Atlanta-based Danner-Okotie still sold 3,400 pieces last year, mostly masks.
Leah O’Malley 26 Tori Robinson 26 COFOUNDERS BOYS LIE
These Philly-raised friends uprooted to L.A. and poured heartbreak into the best revenge: a $5 million (revenue) business whose sweatsuits boast cheeky slogans like “1-800-BOYS-LIE.” And girls profit.