Hotel Management & Licensing
NET VALUE: $57 million
CHANGE DURING PRESIDENCY: $163 million
Trump’s branding business didn’t benefit from four years of polarization and the January 6 Capitol riot. Several licensees have dropped the Trump name from their properties, and no one seems eager to step in and replace them. “He has done permanent damage to the Trump name and image, at least for two or three decades,” concludes real estate analyst Kevin Brown.