LOUIS VUITTON AT 200
A truncated history of the famed luggage maker.
August 4, 1821
Born to a working-class family in eastern France, Louis Vuitton leaves home at 16 to build a new life in Paris—a 292-mile walk away.
After apprenticing under a renowned box maker, Vuitton opens his own shop and launches a revolutionary flat, waterproof steamer trunk.
Four years after Vuitton dies at 70, his son Georges debuts the famed LV monogram print in honor of his father.
Louis Vuitton introduces its first handbags: the Alma (custom-made for Coco Chanel), the Keepall and a bucket bag, the Noé, designed to carry Champagne.
Three years after the brand goes public, Bernard Arnault merges Louis Vuitton with Moët Hennessy in a $4 billion deal to form the luxury conglomerate LVMH.
Virgil Abloh is named creative director of menswear, ushering in a new genderand timebending future for the brand.
Forbes names Louis Vuitton the world’s most valuable luxury brand, worth $47.2 billion with $15 billion in annual sales— all from thinking outside the box.