Forbes

EMILY RUBIN

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UBS PRIVATE WEALTH MANAGEMENT

New York • $2.5B

“A lot of our clients are entreprene­urs, and they have so much risk in their business that they want to have a more cautious approach with their investment­s. They’re so used to feeling in control of their destiny . . . . They have a lot of cash, and it can be a mess and a thing they don’t have control over, which creates anxiety.”

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