43. KIT CRAWFORD $725 million

 SOURCE: Clif Bar AGE: 62 • RESIDENCE: St. Helena, CA SELF-MADE SCORE:  Crawford and her husband, Gary Erickson, stepped down as co-CEOs of Clif Bar in 2020, but still serve as board members and own an estimated 80% of the energy bar maker. Today, Crawford is focused on running the Clif Family Winery in Napa Valley and venture capital firm White Road Investments, which invests in sustainable and active-lifestyle companies.