43. KIT CRAWFORD $725 million


 SOURCE: Clif Bar AGE: 62 • RESIDENCE: St. Helena, CA SELF-MADE SCORE:  Crawford and her husband, Gary Erickson, stepped down as co-CEOs of Clif Bar in 2020, but still serve as board members and own an estimated 80% of the energy bar maker. Today, Crawford is focused on running the Clif Family Winery in Napa Valley and venture capital firm White Road Investment­s, which invests in sustainabl­e and active-lifestyle companies.

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