72. ADI TATARKO

$455 million SOURCE: Home design AGE: 48 RESIDENCE: Palo Alto, CA SELF-MADE SCORE: 8

Tatarko cofounded Houzz, a home goods and interior-design website, with her husband, Alon Cohen, in 2009. The company was forced to lay off 155 employees in April 2020 amid the pandemic. But demand for home remodels has since rebounded, with user outreach to home professionals on the site increasing by more than 50% compared to pre-Covid levels.