84. PLEASANT ROWLAND
$355 million SOURCE: American Girl dolls AGE: 80 • RESIDENCE: Madison, WI SELF-MADE SCORE: 8
The American Girl dolls creator is notoriously press-shy, especially since her namesake Pleasant Company was snapped up by Mattel for $700 million more than two decades ago. Rowland was inducted into the Toy Industry Hall of Fame in October. Early this year, she donated $14 million to a charter school and $10 million to a hospital for a new transplant clinic, both in her hometown of Madison.