94. TONI KO

$260 million  SOURCE: Cosmetics AGE: 48 • RESIDENCE: Los Angeles SELF-MADE SCORE: 9

Ko made waves in the beauty industry when she sold her affordable-makeup company, NYX Cosmetics, to L’Oréal for $500 million in 2014. A serial entrepreneur, she founded Bespoke Beauty Brands in 2019. It helps influencers and celebrities create their own makeup lines. Bespoke partnered with designer Jason Wu to develop Jason Wu Beauty, which launched earlier this year.