100. CINDY CRAWFORD
$225 million SOURCE: Skin care AGE: 55 • RESIDENCE: Malibu, CA SELF-MADE SCORE: 8
After making her name as a supermodel during the 1980s and ’90s, when she appeared on more than 1,000 magazine covers and shilled for a number of brands including Revlon and Pepsi, Crawford decided to be the face of her own product. The model turned entrepreneur founded the anti-aging skin-care company Meaningful Beauty in 2004. The direct-toconsumer line generates more than $100 million in annual revenue, thanks in part to infomercial marketing and Crawford’s famous face. Crawford, who Forbes recently confirmed owns half the company, launched Meaningful Beauty hair care in June.