Forbes

HOW TO PLAY IT

- By Jon D. Markman Jon D. Markman is president of Markman Capital Insight and editor of Fast Forward Investing.

Many valuable tech companies are hiding in plain sight, masqueradi­ng as stodgy industrial firms. The best way to play this trend is Schlumberg­er, the giant oil-well services conglomera­te. Since 2017, it has been working with Google Cloud to build an oil-and-gas tech platform based on AI and software simulation. Executives believe Schlumberg­er can transition most of its 1,700 software clients to the digital platform over the next few years, creating new revenue streams. For the first nine months of 2021, free cash flow reached $1.7 billion, a gain of 95%. Shares could trade to $50 during the next 18 months, a gain of 56% from current prices.

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