JACK HARLOW

Age: 23 • Musician

Harlow got his first taste of viral fame in 2017 when his music video “Dark Knight” went viral on YouTube, eventually clocking 7.5 million

views. The singer, who grew up on a horse farm outside Louisville, Kentucky, and raps about things like fettuccine and airplane seats, has perfected the art of building a career on social media. He hasn’t made a full studio album, yet every show on his 2021 tour is sold out and he has moved over $1 million in merchandise. He’s already giving back, too, raising seven figures–plus for Louisville-based nonprofits and HBCUs. “I can make a million hit songs, but that doesn’t compare to coming back home and saying, ‘I want to lift you up

with me,’ ” he says.